As further proof that people are stupid, folks are returning the goods they killed for on Black Friday in record numbers.
For every dollar in revenue that retailers made, they will have to give back 9.9 cents in returns. In good times it's more like 7 cents.
Jennifer Kerseten of Miami spent $300 on gifts for her nephews the day after Thanksgiving and yesterday she returned half of them.
Most heavily returned items -- consumer electronics. Maybe you didn't actually need ten smart phones or 3 plasma screen televisions or that $2 waffle iron that you pepper sprayed other shoppers to get your paws on.
If shopping in a frenzy and elbowing other consumers is a sport, fine. Unfortunately we know that's not the case. The frightening truth is that these shopping fools didn't realize they couldn't afford what they were buying.
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