Off-Key Musical Chairs

"People in the cheap seats clap your hands. Rest of you, rattle your jewelry."

The hierarchy of the New York Yankees baseball franchise is acknowledging that some people might be having a difficult time paying outrageous prices for season tickets. So, they're chopping the prices of some seats and giving some of those who paid full price 'give-backs.'

They are hoping that this little price cut will fill up those cushy albeit empty seats that frame home plate and the dugouts.

Please don't be misled into thinking that they're doing this out of the goodness of their hearts, since their hearts have no goodness.

As reported in today's NY Times:

Robert K. Passikoff, president of Brand Keys, a brand and research consultant, said, “It’s not about being good to our fans, it’s about, ‘Oh my God, we’ve priced the tickets too high.’ ”